Hardi Aged Care - Outsourced Marketing and Communications

Client: Hardi Aged Care

Job: Outsourced Marketing and Communications Team

Description of Work: The Gap Consultancy has been engaged by Hardi Aged Care to complement its existing internal marketing function since 2015. We have offered continuity of service during staff changes and provided a level of senior expertise not resident in house. Tasks include:

• Content generation and management of production of biannual internal newsletter

• Development of new vision, philosophy and values

• Creation of new tagline

• Coaching staff on how to identify newsworthy opportunities to promote the company’s purpose

• Production of image library

• Review of existing online assets, recommendations for improvement and project management of new website